QR codes are there for ages now and its applications are still growing drastically. QR codes are now being used as one of the revolutionary marketing strategies for businesses and marketers after 2017 Apple’s announcement for iOS 11 update which allowed the user to scan the QR code right from the mobile camera.
The idea of adding QR code feature to the control settings was a pure genius and it worked out to be a game-changer move. Even the latest android smartphones have made QR code reader a native feature.
Applications of QR codes
There are many applications of QR code. The most popular of all the applications are initiating customer service, downloading apps, network access without a password, making online payments, and using eCommerce.
QR code is also used to improve the customer’s post-purchase experience by enabling them to reorder the product using QR code or link to details about the product via QR code which may include video tutorials, etc.
Note: Nearly 90% of the world’s population will have access to high-speed internet, attributing to the rise of QR Codes by 2020. (Juniper Research, 2019)
Reasons Why QR codes will trend in 2020?
1. Information Holding Capacity
A QR code can hold between 1-2,000 characters of encoded data. The information which a QR code can store is inventory tracking, sales registry, supply chain management, mobile marketing, and logistics.
The added perk of QR codes is the possibility of encoding images or links onto it.
2. Error Correction
The supreme advantage of QR code over the first-generation barcode is its error margin that ranges from 7- 30%. The QR Code has error correction ability and can restore data if the code is dirty or damaged.
QR codes can hold more data than barcodes i.e., up to 2000 characters and still manage to appear physically small. The data encoded is based on both the vertical and horizontal arrangement of the QR pattern i.e.,2D.
You can use the information either way while connected to a database or not. QR code scanners can read from over 3 feet away providing the user more flexibility in their use.
It is believed that the QR Code is hard to scan, but it’s not. What you have to do is just, hold your hand in a straight line in order to scan the QR Code and keep your hands stable. It’s mere a misconception. A good smartphone scans the QR Code very quickly (in Nanoseconds).
QR Code is not at all expensive. If executed effectively they are very cost-effective because they allow to save a lot of money in maintenance and increase the efficiency of machines and equipment (in case Assets, but overall too).
6. Trending Technology
Around 2010 QR Code technology was everywhere. But at that time most people do not have a smartphone and the phone does not come with the QR Code Scanner.
So eventually this QR Code technology failed but after a few years’ smartphones were everywhere and come with QR Code Scanner. Apple also added an inbuilt QR Code to its native camera because QR Code becomes so popular that Apple could not ignore it.
7. The Popularity of QR codes
As we have mentioned above smartphones were not there and in-built QR Code technology was not there on mobile. However, now the QR Code technology is dominating.
According to a recent survey by Statista, in the US alone, an estimated 11 Million households will scan a QR Code in 2020. This is on an increase from an estimated 9.76 Million scans in 2018.
Furthermore, in Asia, there are a lot of users who make payments with the QR Code. Big brands such as Paytm, WeChat, etc. holds hundreds of millions of users.
8. Highly Customizable
Instead of traditional black and white style, 2020 will bring you more colorful, attractive, and fascinating QR codes. QR codes are highly customizable with different colors, logos, shapes to seize the customer’s attention.
Besides looking attractive and feeling good QR codes are dynamic as well. Dynamic QR codes have flexible destination URLs. These URLs can be scheduled or changed in real-time according to time, device, and location.
- Southeast Asia and India are going to be the largest region to scan QR Codes by 2020 at 15 million and 8 million respectively. (Beaconstac, 2019)
- PayPay, a QR Code-based payment system launched by Noida based One97 Communication backed by SoftBank and Yahoo Japan has managed to sign up 15 million customers within 10 months of its launch. (Indian Express, 2019)
- Consumer usage of QR Codes will be 5.3 billion QR Code coupons to be redeemed by smartphones by 2022 and 1 billion smartphones will access QR Codes. (Juniper Research, 2019)
Various Other Use Cases of QR codes Technology
1. Asset Tracking
In this modern generation, QR codes are the successors of barcodes which have gained popularity in recent years. There are more than a few reasons that are why QR code is better. QR code is versatile, it can be used for anything and everything, scan QR code and store information. There are several big brands that are utilizing asset tracking via QR code. Therefore, it proves that asset tracking is successful with the QR code assistance.
2. Experiential Shopping Experience
Nowadays there are a lot of businesses that are using QR code technology for getting a discount on the shopping website. When they scan the QR code they get an extra discount on the product. It should be clear cut instructions for a customer. Don’t let the customer assume the next step.
When you purchase a product such as cloth, wine, movie ticket or plane ticket, it produces a receipt in the form of QR code. QR code technology provides crucial data that you help in a marketing campaign.
3. Consumer Awareness
Every big brand is using QR codes to spread their product awareness to the consumers.
For example, Museums usually use QR codes to offer a multi-media experience for their visitors. An exhibit can display a piece of limited information, but through QR code they can display more video, data, pictures, audio or combination of presentation media.
People need to scan the QR code of Starbucks which will redirect them to a mobile landing page with video, to find the nearest store location, learn about the company’s more coffee products, the menu, card balance, etc.
QR codes on bottles and cans are used to give information about artificial sweeteners if used, a number of calories in a drink, sustainability information, carbon emission. These are the general information you can pull out of a QR code through its scan.
4. QR Code Payments
QR codes are used for payments as well because they can be scanned from paper and screens both. This is the reason you can see QR codes in some online stores and apps. All you have to do is scan the merchant’s QR code and make the payment.
QR codes are extensively being used everywhere. The future of QR codes depends on its usage and penetration in different industry applications that are anticipated to rise in the years ahead.
QR codes are used at the store level to display the latest deals & promotions and at the product level, to make products more interactive and interesting.