Legal

Privacy Policy

What we collect on this website and in the Asset Infinity software, why, who we share it with, and how to use your rights, including the right to opt out of sharing.

Updated October 22, 2026

Who we are

Asset Infinity is asset management and maintenance software made by PcsInfinity Private Limited, a company incorporated in India (“PcsInfinity”, “we”, “us”). Our office is at Unit 8.1, 8th Floor, Eco Tower, A-14, Sector 125, Noida, Uttar Pradesh 201301, India.

This policy covers two things:

  • The website at www.assetinfinity.com, including its forms, demo booking and chat. For the personal information we collect here, we decide how it is used (we are the “controller” or “business”).
  • The Asset Infinity software (the web app and the Asset Infinity Field mobile app). The organization that subscribes to it (our customer) decides what information goes into it. We process that information on the customer’s behalf and under our agreement with them (we are the “processor” or “service provider”). If you use the software through your employer, they are your first point of contact, and their own privacy notice also applies.

What we collect on the website

  • What you type into our forms. The demo, contact and pricing quote forms ask for your name, work email, company, phone number, job title and industry, and anything you write in the message.
  • Demo bookings. Booking a demo collects your name, email and the time you pick, through Calendly, which sends the meeting invitation.
  • Chat. If you use the chat, we keep the conversation and any details you give in it, through Zoho SalesIQ.
  • Trial sign-ups. “Start free trial” takes you to the app’s own sign-up, which asks for the details needed to create your account, as described under the software below.
  • Your device and visit. Your IP address, browser, device, the pages you read, how you arrived and roughly where you are (country, region and city, worked out from your IP address). We add that approximate location and your company’s website (taken from your email domain) to a form you send, so our sales team knows where you are. If you send a form while analytics cookies are on, the pages you open on this site afterwards, and when, are added to your details in our CRM (see the Cookie Policy).
  • Cookies and similar technologies, set by us and by the analytics, advertising, sales and chat services listed in our Cookie Policy.

We don’t ask for, and you shouldn’t send us, sensitive information such as health, financial account or government identity details.

What we collect in the software

  • Account details: name, work email, phone number, job title, department, location and the role your administrator gives you. Your administrator usually enters these. If you start a free trial, you enter them yourself.
  • What you and your colleagues record: assets, work orders, inspections, readings, photos, signatures, documents, purchase records and comments, with your name and the time attached.
  • Usage and device information: sign-in times, IP address, device and app version, and error logs, used to run, secure and support the service.
  • Location, only where your organization uses it: for example GPS trackers fitted to vehicles and equipment, or a location recorded with a job.

How we use it

  • To answer your questions, run demos, send quotes and follow up on your interest.
  • To provide, secure, support and improve the software for our customers.
  • To understand how the website is used and fix what doesn’t work.
  • To measure our advertising and show our ads to people who have visited the site, where you haven’t opted out or, where the law requires it, where you have agreed.
  • To send product and service emails, and marketing emails you can unsubscribe from at any time using the link in each one.
  • To meet legal obligations, enforce our terms and protect our customers, users and ourselves.

For visitors in the European Economic Area, the UK and Switzerland, our legal bases are: your consent (cookies that aren’t strictly necessary, marketing emails); our legitimate interest in answering enquiries, selling and improving our software and keeping it secure; performing our contract with you or your organization; and legal obligations.

Who we share it with

We don’t sell personal information for money. We share it only as follows:

  • Service providers that work for us under contracts that limit how they use it: hosting and infrastructure (including Cloudflare), email delivery, customer relationship management (Zoho and Attio), chat (Zoho), scheduling (Calendly) and analytics (Google Analytics, Microsoft Clarity).
  • Advertising and sales-intelligence partners: Google, Meta, LinkedIn, Apollo.io and G2, through the tags described in our Cookie Policy. They receive your device identifiers and what you do on this website. Some US state laws call this “selling” or “sharing” personal information. You can opt out, as described below.
  • Partners and resellers, only where you asked to be put in touch with one, or your organization buys through one.
  • Your organization: information in the software is available to your organization’s administrators.
  • For legal reasons: when the law requires it, to protect rights and safety, or as part of a merger, acquisition or sale of all or part of our business.

Do not sell or share

You can opt out of the “sale” or “sharing” of your personal information, which on this website means the advertising and sales-intelligence tags above. Opting out also turns off analytics and chat on this browser, because those tags are loaded together.

  • Global Privacy Control: if your browser sends a Global Privacy Control signal, we treat it as an opt-out automatically, with no action needed.
  • An opt-out applies to the browser you make it on, because we don’t know who you are on the website. Make it again on each browser and device you use, and again if you clear your cookies.
  • To opt out of sharing information we hold about you other than through this website, email privacy@assetinfinity.com with the subject “Do not sell or share”.

Your US state privacy rights

If you live in California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon or another US state with a comparable law, you have the right to:

  • Know what personal information we have collected about you, where it came from, why we use it and who we disclose it to, and get a copy.
  • Correct inaccurate personal information.
  • Delete personal information we hold about you, with exceptions the law allows.
  • Opt out of the sale or sharing of your personal information, and of targeted advertising, as described above.
  • Not be treated differently for using any of these rights.

We don’t use sensitive personal information to infer characteristics about you, and we don’t knowingly sell or share the personal information of anyone under 16.

Categories, in the terms California law uses. In the last 12 months we have collected: identifiers (name, email, phone, IP address, device and cookie identifiers); professional information (company, job title); internet activity (pages viewed, clicks, how you reached the site); approximate geolocation (from your IP address); and what you write to us. We collect them from you, from your device, and from your organization for software users. We disclose all of them to service providers for the purposes above. We “share” identifiers, internet activity and approximate geolocation with the advertising and sales-intelligence partners listed above. We keep each category for the periods described under “How long we keep it”.

How to make a request: email privacy@assetinfinity.com or call +1-855-823-2600 (toll free). We’ll confirm receipt within 10 business days and answer within 45 days, or tell you if we need longer and why. We verify a request by matching the details you give us with what we hold, and we may ask for more to confirm it’s you. An authorized agent can make a request for you with your signed permission, and we may ask you to confirm it directly.

Appeals: if we decline your request, you can appeal by replying to our decision or emailing privacy@assetinfinity.com with the subject “Appeal”. We’ll answer within 45 days. If you’re not satisfied, you can contact your state attorney general.

If your request is about information in the software that your organization controls, we’ll pass it to your organization and help them answer it.

Your rights in Europe, the UK and India

If you’re in the European Economic Area, the UK or Switzerland, you can ask to access, correct, delete, restrict or port your personal information, object to our processing it, and withdraw consent at any time. You can also complain to your local data protection authority.

If you’re in India, you have the rights given by the Digital Personal Data Protection Act, 2023, including access, correction and erasure, and the right to nominate someone to act for you. You can raise a grievance with our Data Protection Officer.

To use any of these rights, email privacy@assetinfinity.com.

International transfers

We are based in India and our service providers operate in several countries, so your information may be processed outside the country where you live. When we transfer it, we take the steps the law of your country requires to protect it.

How long we keep it

  • Website enquiries and sales records: for as long as we need them to answer you and follow up, and for as long as the law requires us to keep business records. You can ask us to delete them sooner.
  • Software data: for as long as our agreement with the customer runs, unless the customer deletes it first. When the agreement ends, we securely delete it under our data retention policy, unless the law requires us to keep it.
  • Cookies: for the periods listed in our Cookie Policy.

How to delete an app account, and what an organization keeps, is described on our Data Deletion page.

How we protect it

We encrypt data in transit and at rest, limit access to the people who need it, control access in the software by role, and test and monitor our systems. Our Security page has more detail. No system is completely secure, so please tell us at privacy@assetinfinity.com if you think your information has been put at risk.

Children

Our website and software are for businesses and aren’t directed at children. We don’t knowingly collect personal information from anyone under 16. If you think we have, contact us and we’ll delete it.

Our website links to other sites, such as review sites, app stores and social networks. Their own privacy policies apply when you visit them.

Changes to this policy

When we change this policy we update the date at the top. If a change is significant, we’ll also show a notice on the website or email our customers’ administrators before it takes effect.

Contact us

  • Privacy questions and requests: privacy@assetinfinity.com, or +1-855-823-2600 (toll free in the US)
  • Data Protection Officer and grievance officer: dpo@pcsinfinity.in
  • Post: PcsInfinity Private Limited, Unit 8.1, 8th Floor, Eco Tower, A-14, Sector 125, Noida, Uttar Pradesh 201301, India
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