For any industry whatever business, they are in, it has to take care of the most important thing “customer experience”.
On the other hand, RFID technology is one of the trending technologies especially in terms of Ticketing and entertainment. RFID technology comes in different sizes according to your client requirements.
When RFID and customer experience are blended together, you can expect something amazing. A very simple and known example is RFID enabled wristband. It eliminates the need of standing in a queue, speed up the whole process. It also results in saving time & happy customers.
So, let’s begin with some less known but creative ways of utilizing RFID technology for enhancing customer experience.
5 Use-cases of Incredible Customer Experience via RFID
Galleries & Museum
The first question we have in mind, Is RFID is a good option?
Is it too expensive?
Is it reliable?
Will people understand it?
RFID technology perhaps sounds complex, but it is a simple, relatively inexpensive and reliable method of making connections between visitors and installations or exhibits.
According to museumnext, in a museum environment, RFID tags and readers can be used to trace an individual visitor’s path through an exhibition, perhaps building up a record of responses to themed questions, or a record of achievement in interactive games.
At various points in the exhibition, an RFID card is used to register personal preferences relating to clothing, self-image, and fashion, including the choice of brands for things such as beer, shoes, jeans, etc.
In a museum RFID technology also helps in providing detail information. For e.g. It tracks the movement of guests and noticing where most time is spent during an exhibition.
There are lots of people who try to enter a stadium and lots of fraud tickets are also attempted to use. But RFID chip has a unique identifier which makes them almost impossible to duplicate.
It can scan multiple tags at one time, it does not need to scan one by one. Therefore, it saves time and increases customer experience.
On top of that, you can have additional purchases pre-loaded on an event ticket. In simple words, your ticket could have two cold drinks purchases pre-loaded. You could get your drink by simply tapping it at an unattended cold drink station. Thanks to RFID technology! The same idea can be applied to goods and merchandise.
A festival is a multiple-day event and thousands of people visit on a daily basis for entertainment and fun. Similar to the stadium it provides an entry in no time and reducing the chances of false entry.
At a festival jugglers, magicians, acrobats, and other independent entertainers are gathered to entertain the horde of people. RFID technology can be utilized to see in real-time where a huge flock of people is, then you can send your performers there.
RFID technology also helps in generating critical data and according to that data, you can plan your future activities. Overall this will be helpful in generating revenue.
Also, how many people attended the festival, age, gender, etc. RFID technology also provides additional payment information which eliminates the need to keeping purse with you.
The RFID technology is used by several countries as a toll system. It makes a direct payment with the moving vehicle. The travelers can make direct payment from their account which is connected to the RFID tag.
With the usage of the new RFID in toll plazas, the benefit of RFID is assumed that it will diminish the pollution of the city as well as the traffic jam remarkably. Another benefit would be, the issue of blockage at toll courts over the city is going to be settled forever.
Now in New Delhi RFID tags mandatory for commercial vehicles entering Delhi. Thirteen toll plazas, equipped with ultra-modern cameras and sensors, were operationalized earlier. The idea behind this is to control air pollution in Delhi.
There is also an opportunity to provide more engagement between attendees and sponsors who typically have their ads printed on the back of a ticket or on the playbill.
Theatres are medium-sized, it is believed that the more you know about your patrons, the more brilliant you make advertising effort for them. Especially when you what your patrons want you can market them more efficiently. There is also a chance to offer greater engagement among sponsors and patrons who regularly have their promotions imprinted on the rear of a ticket or on the bill.
The idea behind all these activities is to increases sales with repeat customers and how will customer visits again? When the customer experience is great, when they witness something unexpected or something, they love too much.
These were some of the best & creative ways of utilization of RFID technology. If you are running a business and not utilizing RFID technology, then you are missing something. RFID works efficiently. It is cost-effective, gives real-time information, accurate information.
RFID technology is useful for all industries. It helps you in making a better decision for your organization. It increases your productivity, enhances customer experience and helps you to grow your business.