This policy covers the Asset Infinity website at www.assetinfinity.com. The Asset Infinity application has its own sign-in cookies, which are part of the service and are described in our Privacy Policy.
What cookies are
Cookies are small text files a website asks your browser to keep. This site also uses your browser’s local storage and session storage, which work in a similar way. In this policy “cookies” means all three. Some are set by us (first-party). Others are set by the services we use, such as Google or Microsoft (third-party), and those services handle the data under their own privacy policies.
How we ask for your consent
If you visit from the European Economic Area, the United Kingdom or Switzerland, we ask before setting any cookie that is not strictly necessary. Analytics, advertising and chat stay off until you choose “Accept all”. “Reject all” keeps them off, and the site works the same either way.
If you visit from anywhere else, analytics, advertising and chat cookies are on from your first visit, and you can turn them off at any time. Turning them off is also how you opt out of the “sale” or “sharing” of your personal information under US state privacy laws: see Do not sell or share in our Privacy Policy.
If your browser sends a Global Privacy Control signal, wherever you are, we treat it as “Reject all” and set nothing that isn’t strictly necessary, unless you choose “Accept all” yourself.
We work out which applies from the country your connection comes from. We keep only the answer (ask or don’t ask), never the country itself, and only for that visit.
You can change your choice at any time, here or from Cookie settings at the bottom of every page:
If you turn cookies off, nothing new is set from the next page you open. Cookies already in your browser stay there until they expire or you clear them, which you can do in your browser’s settings.
Strictly necessary
These make the site work or remember a choice you made. They are always on, because they track nothing.
| Name | Set by | What it does | How long |
|---|---|---|---|
ai-consent (local storage) | Asset Infinity | Remembers whether you accepted or rejected cookies | Until you clear it |
ai-region (session storage) | Asset Infinity | Remembers whether to ask you about cookies, so we check only once a visit | Until you close the tab |
ai-theme (local storage) | Asset Infinity | Remembers whether you chose the light or dark look | Until you clear it |
__cf_bm, _cfuvid | Cloudflare | Tell people from automated traffic and protect the site from abuse | 30 minutes; the visit |
Our forms use Cloudflare Turnstile to check that a person is filling them in. It runs only when you start a form. We also use Cloudflare Web Analytics to count page views, which sets no cookies and doesn’t identify you.
Analytics
These show us which pages people read and how they move through the site, so we can improve it.
| Name | Set by | What it does | How long |
|---|---|---|---|
_ga | Google Analytics | Tells one visitor from another | 2 years |
_ga_WXYWV5B75Y | Google Analytics | Keeps track of your visit | 2 years |
_clck | Microsoft Clarity | Tells one visitor from another | 1 year |
_clsk | Microsoft Clarity | Joins up the pages of one visit | 1 day |
CLID, MUID (on clarity.ms and Microsoft domains) | Microsoft Clarity | Identify the browser across sites that use Clarity | 1 year |
ai-attio (cookie and local storage) | Asset Infinity | Set only if you send us a form: links the pages you then open on this site to your details in our CRM (Attio), so our sales team knows what you’ve read | 1 year |
ai-visit (session storage) | Asset Infinity | Tells a new visit from the next page of the same one, for the above | Until you close the tab |
Microsoft Clarity records how pages are used: clicks, scrolling and mouse movement. It masks what you type into forms.
Advertising and sales
These measure whether our advertising works, let us show our ads to people who have visited the site, and tell our sales team which organizations are researching tools like ours.
| Name | Set by | What it does | How long |
|---|---|---|---|
_gcl_au, _gcl_ls (local storage) | Google Ads | Link a visit to the Google ad that led to it | 90 days |
IDE, test_cookie (on doubleclick.net) | Google Ads | Measure and show Google ads | 13 months; 15 minutes |
_fbp, fr (on facebook.com) | Meta | Measure and show ads on Facebook and Instagram | 90 days |
li_sugr, bcookie, lidc, UserMatchHistory, AnalyticsSyncHistory (on linkedin.com) | Measure and show LinkedIn ads | 1 day to 1 year | |
apolloAnonId (local storage) | Apollo.io | Identifies the organization a visit comes from, for our sales team | Until you clear it |
g2tracking (local storage) | G2 | Tells us when an organization comparing software on G2 visits our site | Until you clear it |
Chat
| Name | Set by | What it does | How long |
|---|---|---|---|
pcsinfinity9679-_zldp | Zoho SalesIQ | Recognizes you on a return visit so a chat can pick up where it left off | 2 years |
pcsinfinity9679-_zldt | Zoho SalesIQ | Keeps track of one visit’s chat | 1 day |
siqlsdb, utsdb (local storage) | Zoho SalesIQ | Store the chat window’s state and settings | Until you clear it |
Other ways to control cookies
- Your browser can block or delete cookies, for every site or one at a time. The help pages of Chrome, Safari, Firefox and Edge explain how.
- Google Analytics can be turned off on every site with Google’s opt-out browser add-on.
- Ads: you can change how Google, Meta and LinkedIn use your activity for ads in your Google ad settings, your Meta ad preferences and your LinkedIn ad settings.
Changes to this policy
When we add or remove a service that sets cookies, we update this page and the date at the top.
Contact us
This website is run by PcsInfinity Private Limited, Unit 8.1, 8th Floor, Eco Tower, A-14, Sector 125, Noida, Uttar Pradesh 201301, India. Questions about this policy or how we use cookies: privacy@assetinfinity.com. Our Data Protection Officer is at dpo@pcsinfinity.in.